Egocentric Network vs. Whole Network Level of Analysis
Supply chains have often been regarded as interorganizational networks. An incredibly insightful article by Provan et al. (2007), Interorganizational networks at the network level: A review of the empirical literature on whole networks, makes clear that two different views on interorganizational networks need to be distinguished: (1) the view from the organizational level of analysis (also referred to as actor level, micro-level or egocentric network level) and (2) the view from the network level of analysis (also referred to as macro-level or whole network level). Egocentric theories often focus on the “embeddedness” of an organization in a network and on dyadic relationships. The authors argue that “[o]nly by examining the whole network can we understand such issues as how networks evolve, how they are governed, and, ultimately, how collective outcomes might be generated”. Their article provides a review of studies of whole networks. I am certain that supply chain management research can benefit from this valuable contribution.
Provan, K., Fish, A., & Sydow, J. (2007). Interorganizational Networks at the Network Level: A Review of the Empirical Literature on Whole Networks. Journal of Management, 33 (3), 479-516 DOI: 10.1177/0149206307302554