Supply Chain Management in China

China has become a major player in the world economy and is one of the most attractive markets for foreign market entry. However, only a few studies have examined the success or failure of these entries. The study Operating Successfully in China by the TU Berlin in cooperation with WHU – Otto Beisheim School of Management highlights two strategies to cope with a dynamic and complex market environment: Process flexibility of companies as well as the level of collaboration with supply chain partners. The results are based on the responses of 248 decision-makers of German manufacturing facilities located in China. On the one side, it is recommended that companies should strengthen process flexibility in order to respond to high dynamics and local-specific requirements. On the other side, the findings imply that a higher level of information sharing and process integration with suppliers, customers, and logistics service providers reduces uncertainty and leads to better performance results.

Tags: , ,

About Andreas Wieland

Dr. Andreas Wieland is an Assistant Professor of Supply Chain Management at the Department of Operations Management, Copenhagen Business School. His current research interests include supply chain risk management and international logistics strategies.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 207 other followers

%d bloggers like this: