Supply Chain Management in China
China has become a major player in the world economy and is one of the most attractive markets for foreign market entry. However, only a few studies have examined the success or failure of these entries. The study Operating Successfully in China by the TU Berlin in cooperation with WHU – Otto Beisheim School of Management highlights two strategies to cope with a dynamic and complex market environment: Process flexibility of companies as well as the level of collaboration with supply chain partners. The results are based on the responses of 248 decision-makers of German manufacturing facilities located in China. On the one side, it is recommended that companies should strengthen process flexibility in order to respond to high dynamics and local-specific requirements. On the other side, the findings imply that a higher level of information sharing and process integration with suppliers, customers, and logistics service providers reduces uncertainty and leads to better performance results.