That’s Interesting! That’s Important! Or Both?

Should academic articles be interesting? At least that is the main message of the famous article That’s Interesting! Towards a Phenomenology of Sociology and a Sociology of Phenomenology by Davis (1971). Generations of Ph.D. students have read it, and those who have not should definitely do so. However, there are also authors who have criticized Davis’s arguments. In an article entitled That’s Interesting! A Flawed Article Has Influenced Generations of Management Researchers, Tsang (2022) recently identified five detrimental outcomes that result from “obsession with interestingness”: (1) promoting an improper way of doing science, (2) encouraging post hoc hypothesis development, (3) discouraging replication studies, (4) ignoring the proper duties of a researcher, and (5) undermining doctoral education. Similarly, Academy of Management Journal’s editor Tihanyi (2020) titled his recently published editorial From “That’s Interesting” to “That’s Important”. As so often, the truth probably lies somewhere in the middle. In order to find it, it is definitely worth looking into these three articles during the summer holidays.

Davis, M.S. (1971). That’s Interesting! Towards a Phenomenology of Sociology and a Sociology of Phenomenology. Philosophy of the Social Sciences, 1(2), 309–344.

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About Andreas Wieland

Andreas Wieland is an Associate Professor of Supply Chain Management at Copenhagen Business School. His current research interests include resilient and socially responsible supply chains.

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