Shifting from “Linear Thinking” towards “Circular Thinking”

Shifting from “company thinking” to “supply chain thinking” has successfully replaced the system, managers had in mind when making their decisions. This shift has put some of the parts of what has formerly been considered the company’s unmanageable environment into their unit of analysis. A supply chain, however, is per definition linear. In the age of sustainability, we might thus need to go one step further and shift from “linear thinking” towards “circular thinking”. The circular economy (or closed-loop supply chain) could replace the linear system by a circular system in the minds of decision makers. This is illustrated in a video released by the European Commission.

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About Andreas Wieland

Dr. Andreas Wieland is an Assistant Professor of Supply Chain Management at the Department of Operations Management, Copenhagen Business School. His current research interests include supply chain risk management and international logistics strategies.

One response to “Shifting from “Linear Thinking” towards “Circular Thinking””

  1. Valentina Carbone (@carboneval) says :

    great video showing:
    – the supply chain implications of circular economy
    – the consumer active role in enhancing alternative and sustainable business models
    – the varied approaches to CE: from industrial processes to consumer lifestyle redesign
    I will definitely use it in my 30 hour course ongoing in this moment @escpeurope, in partnership with H&M and ECOTLC (textile French eco-organism)

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