A Fourth Star for Germany

So far, Germany has won the FIFA World Cup three times, in 1954, 1974 and 1990, and there is a good chance that it will win it a fourth time this weekend. So, why is this a topic for a supply chain blog? Well, according to a report by Spiegel Online (in German), Adidas has already prepared its supply chain operations and started to put a fourth star, symbolizing the number of World Cup victories, on some of its newly produced Germany soccer jerseys. “We have always believed in the fourth star and prepared ourselves for various scenarios already long before the World Cup”, a spokesperson told the newspaper and added: “We are prepared for a successful outcome. In the case of a possible victory of the Germany national football team, first jerseys with the fourth star will be commercially available in the course of next week.” (It has to be mentioned that Adidas is also prepared for a victory by Argentina.)

Update (2014-07-13): Germany were, indeed, crowned world champions for the fourth time.

Tags: ,

About Andreas Wieland

Dr. Andreas Wieland is an Associate Professor of Supply Chain Risk Management at the Department of Operations Management, Copenhagen Business School. His current research interests include resilient and socially responsible supply chains.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: