Supply and demand network management

“Supply chain” is not the right word. The system it describes is not restricted to the supply side and it does not take the form of a chain. Should it be “supply and demand network management” rather than SCM?

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About Andreas Wieland

Dr. Andreas Wieland is a researcher in the field of operations and supply chain management. He heads the Kühne Foundation Center for International Logistics Networks at the Department of Technology and Management, Technische Universität Berlin, Germany.

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