Supply and Demand Network Management

“Supply chain” is not the right word. The system it describes is not restricted to the supply side and it does not take the form of a chain. Should it be “supply and demand network management” rather than SCM?

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About Andreas Wieland

Dr. Andreas Wieland is an Assistant Professor of Supply Chain Management at the Department of Operations Management, Copenhagen Business School. His current research interests include supply chain risk management and international logistics strategies.

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