Making a Theoretical Contribution with Qualitative Research

Authors struggling with how to make a strong theoretical contribution is the challenge I see most often in journal submissions. In their recent editorial, Making a Theoretical Contribution with Qualitative Research, Rouse and her coauthors (2025) provide practical guidance for qualitative scholars seeking to meet high standards for theoretical contribution. The authors argue that the “inherent openness and contextual grounding [of qualitative research] can make it challenging to articulate a crisp, generalizable theoretical contribution”. To address this, they outline six key pathways: (1) leveraging the unusual beyond fascinating settings; (2) leveraging inference beyond patterns and regularities; (3) leveraging tensions beyond opening the black box; (4) leveraging visualizations beyond boxes and arrows; (5) leveraging language beyond hyperbole; and (6) leveraging the moment beyond emulating past work. A central theme is that theory must “move from description (patterns) to explanation (mechanisms) to transferrable theoretical account”. The editorial also acknowledges the new role of AI as a “co-theorist” – assisting in pattern recognition and theorization, but not replacing human interpretive depth.

Rouse, E., Reinecke, J., Ravasi, D., Langley, A., Grimes, M., & Gruber, M. (2025). Making a Theoretical Contribution with Qualitative Research. Academy of Management Journal, 68(2), 257–266. https://doi.org/10.5465/amj.2025.4002