The Core Building Blocks of a Theoretical Article
In Sense and Structure—The Core Building Blocks of an AMR Article, Lange and Pfarrer (2017) outline five essential steps for crafting effective Academy of Management Review articles. I believe that these five steps are useful for anyone who writes theoretical articles – not just for AMR. As an author you must (1) establish common ground by “[laying] out the basic assumptions, boundary conditions, and prescriptions of the literature, forming an agreeable starting point with your readers.” (2) You then introduce a complication (a problem, puzzle, or twist) by “pointing out to your readers some kind of complication to the common ground that you’ve already established.” (3) You demonstrate concern by providing “a compelling explanation of the complication’s importance.” (4) You present a course of action, describing “how you will be addressing and resolving your paper’s central complication.” (5) Finally, you highlight your contribution by explaining “how your work will shape or change the conversation—how it makes a distinct contribution.”
Lange, D., & Pfarrer, M.D. (2017). Editors’ Comments: Sense and Structure—The Core Building blocks of an AMR Article. Academy of Management Review, 42(3), 407–416. https://doi.org/10.5465/amr.2016.0225

Excellent article, with actionable tips for the writers!
Thanks for sharing, Andreas!