The Conceptual Leap in Qualitative Research
You should all read this interesting article: Approaching the Conceptual Leap in Qualitative Research by Klag & Langley (2013), which is useful for researchers who build theory from qualitative data. Its central message is “that the abductive process is constructed through the synthesis of opposites that [the authors] suggest will be manifested over time in a form of ‘bricolage’.” The authors use four dialectic tensions: deliberation—serendipity, engagement—detachment, knowing—not knowing, social connection—self-expression. One of the poles of each dialectic has a disciplining character, the other pole has a liberating influence: On the one hand, overemphasizing the disciplining poles “may result in becoming ‘bogged down’ in contrived frameworks (deliberation), obsessive coding (engagement), cognitive inertia (knowing) or collective orthodoxy (social connection)”. On the other hand, overemphasizing the liberating poles “can also be unproductive as researchers wait for lightning to strike (serendipity), forget the richness and nuances of their data (detachment), reinvent the wheel (not knowing) or drift off into groundless personal reflection (self-expression)”.
Klag, M., & Langley, A. (2013). Approaching the Conceptual Leap in Qualitative Research. International Journal of Management Reviews, 15 (2), 149-166 DOI: 10.1111/j.1468-2370.2012.00349.x
Far better to use plain English in this regard.
Already far too much subjectivity in Supply Chain Management.