I am pleased to share with you a new article I co-authored with Wendy L. Tate and Tingting Yan: A Guided Tour Through the Qualitative Research City. This is my first Journal of Supply Chain Management editorial. In this piece, we draw parallels between a city’s less-visited buildings and ten research approaches: (1) grounded theory, (2) interpretive research, (3) sensemaking, (4) sociomateriality, (5) actor–network theory, (6) ethnography, (7) action research, (8) discourse analysis, (9) narrative research, and (10) historical research. Our goal is to inspire our readers to embrace the methodological diversity of our discipline, as we have noticed a tendency for many to focus on a limited set of qualitative approaches, much like tourists flocking to the Eiffel Tower but not visiting other parts of Paris. JSCM is better equipped than ever to support these and other approaches, as we and our predecessors have made great efforts to diversify and expand our team of associate editors and reviewers to ensure that we can treat a manuscript as it deserves.
Wieland, A., Tate, W.L., & Yan, T. (2024). A Guided Tour Through the Qualitative Research City. Journal of Supply Chain Management, 60(1), 3–12. https://doi.org/10.1111/jscm.12315