“There’s a pervasive paradox in academia”, as Nobel (2016) writes in her recent article (Why Isn’t Business Research More Relevant to Business Practitioners?): “Research conducted at business schools often offers no obvious value to people who work in the world of business.” It seems that “working on relevant problems has little impact on faculty members’ academic success” and the ability to engage with practitioners is not evaluated by academic appointment committees. But what can be done to avoid a disconnect between academics and practitioners in SCM research? How can we be more relevant? One way could be that editors and reviewers routinely ask for research questions that are relevant to practitioners. That does not mean that our research should be “applied”. But it needs to be ensured that research is relevant to the decisions faced by policymakers, managers, and other stakeholders. Nobel’s article provides several ideas that could help SCM researchers to become more relevant.