Language in academic texts should not only be used to list arguments, to summarize methodical steps, or to report results. Too often, as a reviewer, I have read manuscripts that have not effectively used what I consider to be the most important function of language in academic texts: Above all, language should serve to communicate with the reader. In some cases, I could not believe how imprecise sentences were formulated, how unconvincing arguments were developed, and how the language simply lacked “beauty”. In fact, there is no contradiction between a neutrally worded text, if that is desired, and the pleasure that a reader feels while reading it. Unfortunately, authors often also lack vocabulary. I can only recommend every academic author to read an English novel at least once in a while and to pay attention to the language. Of course, the language in academic texts differs from that in novels. But there is still a lot to learn.