Journal rankings, h indices and citation counts have become the currencies of SCM scholars. But is this really what we should focus on? What about taking part in public debates? Indeed, SCM scholars have a lot of knowledge about the context of global business, including knowledge about social practices in low-cost countries, the pros and cons of outsourcing, and CO2 emissions in end-to-end networks. So, we have a lot to say that matters beyond academia! In their evocative comment, Prof, No One is Reading You, Biswas & Kirchherr (2015) argue: “An average academic journal article is read in its entirety by about 10 people. To shape policy, professors should start penning commentaries in popular media.” In a similar vein, Kristof (2014) in his comment Professors, We Need You! argues: “[Some] of the smartest thinkers […] are university professors, but most of them just don’t matter in today’s great debates.” We should wake up and make an impact!