Being part of Apple’s iTunes Store, iTunes U contains educational audio and video files shared by institutions worldwide. It enables lecturers to create own courses for iPad to be accessed by students. Richard Wilding, Professor of Supply Chain Strategy at the Centre for Logistics and Supply Chain Management, Cranfield School of Management, has provided the iTunes U course Supply Chain Management & Logistics: An Introduction to Principles and Concepts. “This course is a collection of enhanced podcasts and videos which provide an introduction to the principles and concepts of logistics and supply chain management. By utilising the material all users will be provided with a foundation of terminology and concepts enabling them to move forward and investigate the topics in more depth.” So, the next time you will see students “playing” with their Apple devices, be sympathetic to them. Maybe they are just accessing a supply chain management course.