A Vision for the Competitive Supply Chain

I have discovered an interview with Mark Green, a supply chain executive at PVH, about his vision for global supply chains. PVH is the owner of brands such as Calvin Klein and Tommy Hilfiger. The interview contains several interesting thoughts. Green observes: “We’re going from a [purchase orders]-focused and very transactional model to the evolution of a supply chain concept, and this idea of working more collaboratively with our vendors”. He adds: “From there we’re starting to see the emergence of a value chain, and a value chain involves a much more integrated relationship with the vendor base.” Green underlines the importance of visibility: “And the only way we can do this is by having a far greater degree of transparency with our core vendors, so that we allow them to plan, to work with us in terms of forecasting, in terms of smoothing production.” Read the full interview at just-style.com.

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About Andreas Wieland

Dr. Andreas Wieland is an Assistant Professor of Supply Chain Management at the Department of Operations Management, Copenhagen Business School. His current research interests include supply chain risk management and international logistics strategies.

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